e666 Privacy Policy
How We Protect Your Data
At e666, protecting your personal information is a core part of how we operate. This Privacy Policy explains exactly what data e666 collects from Bangladesh players, how it is used, who it may be shared with, and the rights you hold over your own information at every step.
This Privacy Policy applies to all personal data collected and processed by e666 through the e666.im website and associated services. By registering an e666 account or using any part of the e666 platform, you acknowledge that you have read and understood this policy. This document should be read alongside the Terms & Conditions and the Responsible Gaming Policy.
1 Overview
e666 is an online casino and sports betting platform serving the Bangladesh market. In providing the e666 service — including account registration, payment processing, game delivery, customer support, and promotional communications — e666 necessarily collects and processes certain personal data relating to its registered players and site visitors.
This Privacy Policy sets out in plain, formal terms: what categories of personal data e666 collects, the purposes for which that data is processed, the legal grounds on which e666 relies to process it, the circumstances in which data may be shared with third parties, the security safeguards e666 applies, how long data is retained, and the rights you hold as a data subject.
e666 is committed to handling all personal data responsibly, transparently, and in a manner consistent with applicable data protection principles. e666 does not sell personal data to unaffiliated third parties for marketing purposes under any circumstances.
2 Data We Collect
e666 collects personal data from you in two primary ways: data you provide directly, and data collected automatically through your use of the e666 platform. The categories below describe the full scope of information e666 may hold about you.
2.1 Data You Provide Directly
- Registration data: Full legal name, date of birth, email address, mobile phone number, and residential address as entered during the e666 account creation process.
- Identity verification (KYC) documents: Scanned copies or photographs of government-issued photo ID (National ID card, passport, or driving licence) and proof of address documents submitted to satisfy e666's KYC obligations.
- Payment data: Mobile wallet identifiers (bKash, Nagad, Rocket, Upay mobile numbers), bank account details (Dutch-Bangla Bank, BRAC Bank), and card details (Visa, Mastercard) used for deposits and withdrawal requests. Note: e666 does not store full card numbers on its own servers — card data is tokenised by the relevant payment processor.
- Support communications: Messages, emails, and chat transcripts exchanged between you and the e666 customer support team, including any documents or screenshots you attach.
- Responsible gaming disclosures: Self-exclusion requests, deposit limit instructions, and any voluntary disclosures you make regarding your gambling habits when contacting e666 support.
2.2 Data Collected Automatically
- Device and browser data: IP address, browser type and version, operating system, device type, screen resolution, and device fingerprint identifiers.
- Session data: Login timestamps, session duration, pages visited on e666.im, navigation paths, and exit pages.
- Gameplay data: Game titles accessed, bet amounts, win/loss records, wager frequency, and session duration for each game type (slots, live casino, cricket betting, etc.).
- Transaction logs: A complete record of all deposits, withdrawals, bonus credits, wager settlements, and balance adjustments associated with your e666 account.
- Cookie and tracking data: Information gathered via cookies and similar tracking technologies as described in Section 6 of this policy.
2.3 Data from Third Parties
In certain circumstances e666 may receive personal data about you from third parties, including:
- KYC and identity verification service providers who validate the authenticity of documents you submit.
- Payment processors who provide transaction confirmation and fraud risk scores.
- Game studios and platform providers (e.g., Pragmatic Play, Evolution Gaming, Spribe, Ezugi) who may pass back anonymised gameplay telemetry for platform integrity purposes.
- Public registers or sanctions screening databases consulted as part of e666's anti-money laundering obligations.
3 How We Use Your Data
e666 processes personal data only for specified, explicit, and legitimate purposes. The table below maps each processing purpose to the category of data involved.
| Processing Purpose | Data Categories Used |
|---|---|
| Account creation and management | Registration data, device data |
| Identity verification (KYC / AML) | Registration data, KYC documents, payment data |
| Processing deposits and withdrawals | Payment data, transaction logs |
| Delivering games and betting markets | Account data, gameplay data, session data |
| Customer support and dispute resolution | Support communications, transaction logs, gameplay data |
| Fraud detection and platform security | Device data, session data, transaction logs, IP address |
| Responsible gaming monitoring | Gameplay data, responsible gaming disclosures, transaction logs |
| Bonus and promotional management | Account data, gameplay data, transaction logs |
| Platform analytics and improvement | Session data, cookie data, gameplay data (aggregated/anonymised) |
| Marketing communications (opt-in only) | Email address, mobile number, gameplay preferences |
| Legal and regulatory compliance | All categories as required by applicable law |
e666 does not use automated decision-making processes that produce legal or similarly significant effects without human oversight. Where automated systems flag an account for fraud or AML review, a member of the e666 compliance team will conduct a manual review before any material action is taken against the account.
4 Legal Basis for Processing
e666 relies on the following legal bases when processing your personal data, depending on the specific purpose of the processing activity:
- Performance of a contract: Processing necessary to create your e666 account, deliver games and betting markets, process payments, and provide customer support — all of which are required to perform the contract between you and e666.
- Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering (AML) obligations, KYC verification, and fraud prevention duties.
- Legitimate interests: Processing for fraud detection, platform security monitoring, responsible gaming controls, and internal analytics where such interests are not overridden by your fundamental rights and freedoms.
- Consent: Processing for direct marketing communications (email newsletters, promotional SMS messages) where you have given explicit, freely-given, specific, and informed consent. You may withdraw this consent at any time by contacting [email protected].
5 Sharing Your Data
e666 does not sell, rent, or trade your personal data to unaffiliated third parties. Data may be shared only in the following strictly defined circumstances:
5.1 Service Providers
e666 engages third-party service providers who process personal data on e666's behalf under strict data processing agreements. These include:
- Payment processors and mobile wallet operators (bKash, Nagad, Rocket, Upay, Visa/Mastercard acquiring banks, Dutch-Bangla Bank, BRAC Bank) — to facilitate deposit and withdrawal transactions.
- KYC and identity verification providers — to validate documents submitted during account verification.
- Game studios and platform providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, Hacksaw Gaming) — to deliver game content and settle wagers through integrated platform APIs.
- Cloud hosting and infrastructure providers — to store and process platform data securely.
- Customer support tooling providers — to manage support ticket workflows and live chat functionality.
5.2 Legal and Regulatory Disclosures
e666 may disclose personal data to law enforcement agencies, regulatory authorities, or other governmental bodies where required to do so by applicable law, court order, or in connection with the investigation of suspected financial crime, fraud, or money laundering activity.
5.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of e666's business, personal data held by e666 may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any material change to the terms under which your data is processed.
5.4 Aggregated and Anonymised Data
e666 may share aggregated, anonymised, and non-personally-identifiable statistical data (for example, total number of active players in Dhaka, average session duration, most popular game categories) with business partners or in published research. Such data cannot be used to identify any individual player.
6 Cookies and Tracking Technologies
e666 uses cookies and similar tracking technologies (including local storage, session storage, and pixel tags) on the e666.im website. These technologies allow e666 to recognise your browser, maintain your login session, remember your account preferences, and gather analytics data about how the platform is used.
6.1 Categories of Cookies Used
- Strictly necessary cookies: Essential for core platform functions such as maintaining your authenticated login session, processing bets, and securing account transactions. These cookies cannot be disabled without preventing core functionality from operating.
- Functional cookies: Remember your preferences such as language settings, display options, and recently played games to provide a more personalised experience on subsequent visits.
- Analytics cookies: Collect aggregated, anonymised data about how visitors navigate and interact with e666.im — for example, which game categories are most frequently visited and at what times. This data informs platform improvements.
- Security cookies: Used to detect fraudulent login attempts, bot activity, and unusual session behaviour that may indicate account compromise or abuse.
6.2 Managing Cookies
You can control and manage cookies through your web browser settings. Most browsers allow you to refuse all cookies, accept only certain categories, or delete existing cookies. Please note that disabling strictly necessary cookies will impair or entirely prevent your ability to log in to and use the e666 platform. Detailed instructions for managing cookies are available in the help documentation for your specific browser.
7 Data Retention
e666 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention guidelines apply:
- Active account data: Retained for the full duration of your e666 account being open and active.
- KYC and identity documents: Retained for a minimum of 5 years from the date of account closure, in compliance with anti-money laundering record-keeping requirements.
- Transaction records: Retained for a minimum of 5 years from the date of each transaction, consistent with financial record-keeping obligations.
- Support communications: Retained for 3 years from the date of the last interaction, or longer where the communication relates to an unresolved dispute or legal proceeding.
- Marketing consent records: Retained for the duration of the consent period plus 1 year, to provide evidence of consent in the event of a complaint.
- Analytics and session data: Anonymised within 13 months of collection; raw session logs retained for up to 13 months for fraud and security purposes.
Upon expiry of the applicable retention period, e666 will securely delete or irreversibly anonymise the relevant personal data. Where deletion is not immediately possible due to technical constraints (for example, data held in encrypted backup archives), the data will be isolated from active processing until it can be securely purged.
8 Security Measures
e666 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the e666.im server, ensuring that session data, login credentials, and payment details are encrypted in transit.
- Encryption at rest for sensitive personal data fields stored in e666's databases, including KYC document files and payment identifiers.
- Access controls: Role-based access restrictions ensure that e666 staff can only access personal data to the extent required for their specific job function. Access to KYC documents and financial data is restricted to authorised compliance and payments personnel only.
- Multi-factor authentication for e666 staff accessing internal administrative systems containing personal data.
- Regular security assessments and vulnerability testing of the e666 platform infrastructure.
- Incident response procedures: In the event of a personal data breach that poses a risk to your rights and freedoms, e666 will notify affected individuals within a reasonable timeframe consistent with applicable data protection obligations.
Your Role in Security: e666's security measures are most effective when combined with good password hygiene on your end. Use a unique, strong password for your e666 account, never share your login credentials, and contact [email protected] immediately if you suspect unauthorised access to your account.
9 Your Privacy Rights
As an e666 player, you hold a number of rights with respect to the personal data e666 holds about you. To exercise any of these rights, submit a written request to [email protected] with the subject line "Privacy Rights Request" and your registered account email address. e666 will respond within 30 calendar days of receiving a verifiable request.
Rights You Hold Over Your Data
Right of Access
Request a copy of all personal data e666 holds about you, along with information about how it is being processed and for what purposes.
Right to Rectification
Request the correction of inaccurate or incomplete personal data held by e666, for example if your registered address has changed or your name was entered incorrectly.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to e666's legal retention obligations.
Right to Restriction
Request that e666 restrict the processing of your personal data in certain circumstances, for example while a dispute about data accuracy is being resolved.
Right to Data Portability
Request a structured, machine-readable copy of personal data you have provided to e666 so that it can be transferred to another service provider of your choice.
Right to Object
Object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on e666's legitimate interests, subject to e666 demonstrating compelling grounds.
10 Minors and Underage Players
The e666 platform is strictly for adults aged 21 and above. e666 does not knowingly collect or process personal data relating to persons under the age of 21. If e666 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted immediately and the associated account will be permanently closed.
Parents and guardians are encouraged to make use of parental control software and to monitor access to online gaming platforms by minors in their household. If you believe that a minor in your care has registered an e666 account, please contact [email protected] immediately so that corrective action can be taken without delay.
21+ Strict Policy: e666 applies a zero-tolerance approach to underage gambling. Age verification is conducted as part of the KYC process, and e666 reserves the right to request documentary age verification from any player at any time. Players must be 21 years or older to participate in Bangladesh.
11 Third-Party Services and External Links
The e666 platform integrates game content delivered by third-party studios including Pragmatic Play, PG Soft, Evolution Gaming, NetEnt, Microgaming, Ezugi, Spribe, and Hacksaw Gaming. When you launch a game from one of these providers, your gameplay interactions are processed by that provider's own platform infrastructure in addition to being logged by e666. Each game provider operates under its own privacy policy, which governs the data it collects directly through its game client. e666 recommends that you review the privacy documentation of the relevant game provider if you have concerns about data collected through specific game titles.
The e666.im website does not contain links to external third-party websites that are unrelated to the e666 service. Where any such links exist (for example, in responsible gaming guidance materials), e666 is not responsible for the privacy practices of those external sites, and you should review their respective privacy policies before providing any personal information.
12 Changes to This Privacy Policy
e666 may update this Privacy Policy from time to time to reflect changes in applicable law, platform functionality, or data processing practices. When material changes are made, the "Last Updated" date at the top of this page will be revised accordingly, and e666 will use reasonable endeavours to notify registered players of significant changes via the email address associated with their account.
Your continued use of the e666 platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the revised terms. If you disagree with any changes to this policy, you should stop using the e666 Service and request account closure in accordance with the process described in the Terms & Conditions.
e666 encourages all players to review this Privacy Policy periodically to stay informed about how their personal data is being protected. The most current version of this policy will always be available at e666.im/privacy-policy.
13 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data e666 holds about you, please contact the e666 data protection team using the following details:
- Email: [email protected] (subject line: "Privacy Rights Request")
- Response time: e666 aims to respond to all privacy-related enquiries within 30 calendar days of receipt.
- Verification: To protect your privacy, e666 may ask you to verify your identity before processing any data subject rights request. You will be asked to confirm your registered email address and may be asked to provide a copy of a government-issued photo ID.
e666 takes all privacy enquiries seriously and will acknowledge receipt of your request within 5 business days. If you are not satisfied with e666's response to your privacy request, you may escalate the matter through the dispute resolution process described in the Terms & Conditions.
Our Privacy Commitments to You
e666 backs its Privacy Policy with concrete, operational commitments that protect every registered player on the platform.
256-bit SSL Encryption
Every byte of data transmitted between your device and the e666 platform is protected by industry-standard 256-bit SSL encryption — the same level used by major global banks.
No Data Sales — Ever
e666 does not sell, rent, or broker your personal data to unaffiliated advertisers or data brokers under any circumstances. Your data is used solely to operate and improve the e666 service.
Transparent KYC Process
Identity documents submitted for KYC verification are handled by vetted, contracted third-party processors and are never shared beyond the compliance and payments teams at e666.
Full Control Over Your Data
From access requests to erasure, e666 honours all six data subject rights described in this policy. Submit your request to [email protected] and receive a response within 30 days.
Secure Payment Tokenisation
Full card numbers are never stored on e666 servers. All Visa and Mastercard data is tokenised immediately by the payment processor, minimising the risk associated with any data security incident.
Breach Notification Commitment
In the unlikely event of a personal data breach affecting your information, e666 commits to notifying affected players promptly with clear details of the incident and the steps being taken to address it.
Ready to Play with Confidence?
Your privacy is protected every step of the way at e666. Explore hundreds of slots, live casino tables, and cricket betting markets — all secured with 256-bit SSL and backed by this Privacy Policy. 21+ only. Play responsibly.